THE CHUBBITs
COMMON PERSONAS THAT RESIST INNOVATION
THE CYNIC
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Doubts new ideas' value and feasibility, often influenced by past experiences, creating a culture resistant to change and innovation.
THE HERD
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Follows the majority, hesitating to embrace new ideas until they are mainstream, which can significantly delay innovation.
THE UNINFORMED
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Skeptical due to lack of awareness about the functionalities of new technologies, hindering adoption of innovative solutions.
THE BURNED
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Wary of new changes due to negative past experiences, posing a substantial barrier to team innovation.
THE BOSS
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Skeptical leaders with authority to block initiatives, often due to misunderstanding, risk aversion, or preference for the status quo.
THE IRRATIONAL
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Resists change for non-logical reasons, presenting unpredictable challenges, not based on reason or factual understanding.
THE TIME-CRUNCHED
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Too occupied with current tasks to consider new ideas, missing long-term benefits and opportunities for innovation.
Created by James Foster
Self-Service Innovation Leader | LinkedIn Top Voice (Innovation) | Technologist | Entrepreneur | Aspiring Author | Traveler
Based on “Driving Technical Change” by Terrence Ryan