THE CHUBBITs

COMMON PERSONAS THAT RESIST INNOVATION

THE CYNIC

Doubts new ideas' value and feasibility, often influenced by past experiences, creating a culture resistant to change and innovation.

Follows the majority, hesitating to embrace new ideas until they are mainstream, which can significantly delay innovation.

Skeptical due to lack of awareness about the functionalities of new technologies, hindering adoption of innovative solutions.

Wary of new changes due to negative past experiences, posing a substantial barrier to team innovation.

Skeptical leaders with authority to block initiatives, often due to misunderstanding, risk aversion, or preference for the status quo.

Resists change for non-logical reasons, presenting unpredictable challenges, not based on reason or factual understanding.

Too occupied with current tasks to consider new ideas, missing long-term benefits and opportunities for innovation.

Created by James Foster

Based on “Driving Technical Change” by Terrence Ryan